Webmasters who own PBNs engage in covert activity. They must conceal their network from prying eyes. As a result, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. Like that, their clients competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of these PBN owners put so much of faith within their ability to cover their tracks. If, for whatever reason, those tracks aren`t covered perfectly, then those PBNs may get discovered and all of their backlinks will be worthless. Remember as well that the way that PBN owners block bots from crawling their site is by updating the robots.txt file. But there`s no written law saying any business has to obey what`s in the robots.txt file!
A whole lot worse, bots can see what`s in the robots.txt file. If this looks like the web page is blocking a lot of bots from crawling, which may in and of itself become a sign to Google the site is shady. If Google does determine the site is link-spam haven, then expect the backlinks on the site to become worthless.
Those who own PBNs aren`t running a charity. You`re going to have to purchase purchase backlinks. How much are you going to pay? That will depend on the reputation of the PBN owner and whether you`ve got the hands on the promo code. In general, expect to spend a couple of hundred bucks for around 1 to 5 backlinks. Each backlink should come from the different domain on the PBN.
In return for the cash, you`ll frequently get absolutely no evidence that this links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a list of pages with backlinks, you`ll just get a list of domains which include your links with TF/CF info for every domain.
Another reason to use PBNs and purchasing backlinks: it`s usually the case that they`re run by one person who has hardly any leisure time. Because of this, the PBN webmaster creates content to suit your needs by simply spinning existing content on the web. If you`re unfamiliar with the concept of spinning, it`s a way that some blackhat enthusiasts take content that`s already on the web and use software to paraphrase it. That`s how they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s often the case that spun content appears like something published by a young child in Kindergarten. If Google detects poor grammar within the article that links returning to your web site, you can bet it is going to devalue the link. When that occurs, you won`t get anything for the money you spent.
Webmasters who host PBNs will also be notorious for using shortform content. A backlink you buy will usually wind up in a write-up that merely has about 300-350 words. Quite simply, PBN owners do exactly enough to obtain a little bit of link juice. That doesn`t look authentic, and it probably isn`t going to fool Google for a lot longer. Keep in mind that you`ll rdvenf far better SEO benefits with longform content, that is rarely offered whenever you purchase backlinks.
We`ve already touched on a few ways that Google can determine should you be buying backlinks. First, it can find out if the website is wanting to protect its tracks digitally. Second, it might pick-up on the spun content.
There are other ways that Google knows, though. As an example, some of your backlinks may not be relevant. In the event you buy a backlink on a website that deals with pets plus it points for your site that`s all about auto repair, Google`s algorithm will observe that. The backlink won`t appear right.
Also, in the event you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be certain that this folks at Google are monitoring the black hat sites to discover people selling backlinks. Whenever you can find a vendor that`s selling backlinks, so can Google.