This small shop does online-only releases for marketers with limited funds. For $99, they’ll distribute your release to a healthy handful of sources and track the final results in one place. In addition, i found the client support quick and helpful, and Merrick Lozano, one of many founders, replied personally, adding a great “mom ‘n pop shop” feel.
The downside was the links within the release were designated “no-follow” through the sites that acquired the discharge, rendering the press release minimally valuable from an SEO perspective.
PRWeb – These people are a little bit more established, plus it feels that way. I was assigned a sales rep immediately and was promptly upsold to their $200 distribution package, because the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release may have for my client.
The discharge got slightly more pickup compared to what I saw through PRLeap, even though the sites that ran the release weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously failed to add “rel=nofollow,” thus keeping SEO juice intact.
Something that surprised me about PRLeap was the lack of reporting tools for online-only releases during the time of writing. After I asked my PRWeb rep how better to report on where my press release was picked up, he suggested searching Google.
PR Newswire – This is a real-deal newswire distribution toolset. To get fair, the press release I submitted via PR Newswire cost north of $700 before targeting accessories (i.e. targeted lists of journalists), and it went out over the live newswire to press rooms round the country, while I tested out your other services for online-only releases, so jwzeam comparison isn’t supposed to have been an apples-to-apples look at best press release distribution service is the best value.
PR Newswire vets its users heavily. I had to submit various documents and prove I actually have a real company to achieve approval for their service, but once I was aboard, I used to be assigned a sales rep as well as an account manager, both whom were helpful and reasonably quick to respond to my inquiries.
My client’s press release was picked up on over 230 websites. With 4 links for their site inside the press release, that you can do the math – that’s quite a solid linkbuilding effort!
Now, here are some best practices for press release distribution. The very best days to send out are Tuesday, Wednesday and Thursday. Earlier is preferable to later, but avoid the close and open from the market, 9:30 am and 4:30 pm Eastern. Off times may help (10:08 am as opposed to 10:00 am). It’s best to have 1 link for every 100 words of your own release, roughly. A lot of links can come off as spammy. For SEO value, function in links to your site using text that describes what you do. If you’re Venturebeat, don’t link the word “Venturebeat.com” inside your press release – find a way to make tech news or innovation news portion of the link.