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The swiftly growing rise in popularity of mobile phones has ignited a lifelong spark within the mobile revolution. Use of cellphones have risen rapidly around the world. Today, people spend more time in browsing the internet and viewing emails on their Smartphones than laptops and desktops.

Each day, our company is greeted with emails that intent sale of any product or updates related to the product. You could have received some visually appealing emails that lack compatibility with mobile phones which makes it difficult for you to view them on the Smartphone. Responsive email templates are the ultimate solution to this problem. But, now you ask what precisely responsive email is! Here is the simplest answer. Responsive email is surely an email that recognizes the device’s screen & size and renders appropriate email layout.

Here is a set of few things that ought to be considered while designing responsive templates:

Tend not to exceed 600 pixels for that template width. Decide the pre-header and become creative within your approach. Make use of the top-left area of email template to depict the subject of email. Since, all the email clients tend not to display images automatically. Only use minimum images in your email and get away from it for your headings.

Use bold fonts to focus on headings and grab client’s attention. Utilize readily available system fonts so that you can minimize display errors. Be extra careful about the font sizes or you will find yourself screwing up the layout. Enter into the habit of setting a 13 point font size automatically.

It is good to wrap the e-mail content within two tables for better efficiency. How big buttons must not be under 44×44 pixels. Smaller size buttons can be clicked poorly on cellular devices.

It is wiser to make use of inline CSS to code the templates as opposed to external CSS. Do not use Java Scripts as the usage is not allowed in emails. Benefits Of Responsive Email Templates In Email Marketing:

With responsive templates, you may not need to come up with different email templates for distinct devices. Responsive email automatically adjusts itself to the surroundings no matter the screen size or device, on which it really is being viewed. A email marketing 2018 is useful with all the current screen sizes saving lots of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while improving the usability for that reader. This ozbmzp you boost your brand image and supply optimal user experience.

Better reader experience with neat and nice looking templates. A highly effective email template displays the hyperlinks and buttons clearly that easily grab the readers’ attention and thus, brings about higher click-rates. This drives more visitors in your site and increases your sales.

Conclusion

The responsive technology keeps growing faster and we cannot ignore the truth that a lot of emails are accessed through the cellular devices every single day. Thus, it is important to create responsive email templates which fit well on small screens and test it for compatibility before sending it to the clients.