Video email is actually a more efficient means of reaching prospective customers, of promoting your products, services or events. The usage of streaming video ads via emails brings plenty of advantages over text/image based emails. A streaming video is an excellent solution with great impact on the viewer. It combines the advantages of “classic” TV ads with the Internet’s most important characteristic, interactivity.
In other words, a youtube video is much more appealing to the viewer, who in turn becomes more responsive from what you have to offer. Video email marketing has become more costa effective than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now cheaper to produce and distribute, and on the contrary, it makes customer targeting a lot easier too.
Video Email definition – If we were to define how to email a video, it would be being a rich media marketing tool utilized by progressive organizations so that you can promote products and services, by utilizing short, catchy, informative ads, with the purpose of raising awareness for the viewer concerning the promoted products/services and drawing them into acquiring the above-mentioned products/services.
Characteristics of Video E-mail Marketing – It really is common knowledge that today people consume videos in escalating numbers, with online (PC,iPhone,iPad and Smarphones) outstripping the TV. Information is delivered on-demand and also at a higher rate via video than through images.
The key advantage that videos in e-mail marketing has on the traditional, text/image format approach is the fact that videos can reach the point much faster and consume much less time from the viewer. Rather than being forced to read a page of text, attempting to “hit” your message that you’re actually seeking to deliver, it is possible to provide you with the same message in a smaller timeframe in a more rich and rewarding manner.
Benefits of Email Marketing With Video – If you decide to use video emails in your marketing campaigns then you can capture the viewers attention easier and deliver your message to prospects faster than simple text/images.
A relevant video ad can contain information, offers, invitations, membership reminders or even a product launch. Put in a personalized message, a voiceover or music and you will have your viewers attention like never before. By using videos, the prospective customer can relate more for your company as well as what you’re promoting. To lessen cost, you can take quality royalty free nbefmd templates or footage, and also by adding images, text plus your logo, the effect is actually a powerful yet cheap branded ad.
Today’s technology offers you the opportunity to send a youtube video in email, stream your videos over a video website landing page without eating up your bandwidth, then track traffic and analyze results. Measure the impact that video emailing have versus HTML email marketing. Select a emailing service that can tell you how and when your videos were played, the number of viewers clicked and visited your site after watching your ad, what percentage of these visits changed into sales, and so on.
Why not also stream your video ad on your own websites homepage. It’s like handing out a company card. Video will become an increasingly important sales and promotional tool, so allow it to be visible. Look for a solution provider that can combine video emails with video streaming for your site.