I know the idea of video email is quite new. Imagine acquiring a birthday video email, information on a property you had been seeking, or advanced notice of a new car model with a video of it in the email. Certainly providing links to videos on emails is starting to become common, and lots of marketers do that. So just why not take the next step?
What You Can and Cannot Do. First, at this time, how to send video in email inside an email is not possible. One day it might happen, but today email servers don’t possess the necessary software for this. This means text links or graphics. Studies suggest that using a graphical representation of your video and after that providing a direct connect to the video email is the best way to achieve video emailing at this time.
The Case For Video Emails. Inside an article by Mark Brownlow, “Video email: current practices”, he discusses the research on video emailing. There are a few interesting statistics. Checking out this statistic, it is obvious that video is now acceptable to the majority of internet viewers. “Based on comScore, US Web users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers in that same period”. Finally video has come of age, and many of us are conditioned to make use of it.
Comparing emails with or without a youtube video link, “When they are not linking to video his click through rate is between 20-27%…when linking to online video it’s consistently between 51-65%” Anna Yeaman. We realize that a video link receives a far greater open rate when compared to a simple text message.
With the image inside the email, views are 5-ten times as much! Campaign Monitor reported that: “the screen grab was clicked on greater than 5 times as frequently as the text link.” Mark Brownlow says of his own email campaigns, “Within my own newsletters, a video image attracts between two and 10 times the clicks that the accompanying text link gets”. Do you buy this? In case you have a suitably constructed image inside your email, 5-ten times many people will click on the link and view your video. In case you are in sales, information dissemination, advertising what can you pay to have 5-10 times more and more people view your message?
Many of us are knowledgeable about text links pointing to videos. These are generally common in emails now. The challenge would be that the link is generally a bunch of numbers a meaningless symbols and not very sexy! The writer puts an appealing headline within to entice you to definitely click. So now you get about double click through rates when you direct your emails to some video, so it will be very good in comparison to sending those to a text blog entry for instance.
A Youtube Video thumbnail is the place you get a picture to click to be able to play in the video email. An extremely well produced image appears like a play button. Once you click on the image it opens up a browser and plays the email seamlessly. When utilizing a relevant video thumbnail like this, the investigation suggests a 5-10 times better response compared to a standard text link! This can be huge.
It is really not intrusive, while you only begin to see the video in the event you click on the link. We know this really is the easiest method to use video email right now, as well as the research backs us up. When compared with an email with a simple text connect to your blog post, you will probably visit a 10-20 times greater open rate. This is phenomenal VIDEO WITHIN THE EMAIL
It comes with an email company or two around now that will send an e-mail having a video inside it. Even though this seems great, imagine receiving 20 emails and every time you click one a relevant video starts paying! I believe this really is intrusive, and lots of are likely to get angry at invasion with their personal space. Too, with the majority of them you will need special software or plug ins to view them.
Due to this in your face aspect, I would recommend that the best form of video email now and in to the future could be the thumbnail version, where with all the click of a mouse an exceptional video plays seamlessly.
What Video Email Service Should You Use? I think by you can now understand why I am so excited by the thought of video email. It is actually exciting, new and i also have faith in the same space as TV was when it first appeared. Today video emails are swsipc that common. What this means is sending information by doing this is quite prone to get opened. As people become more acquainted with the technology, expect better still response to video emails, and reduced openings of more traditional text links.
Video Email is definitely the new emerging technology in video. Right you can now capitalize out of this new wave. Television employed to get tremendous response from their ads in the event it first started. The same holds true of video email right now. In the future years if it gets to be more common, the final results will most likely diminish, so just why not benefit from it right now.